DiscoverSD.com
3,900% increase in organic search traffic
Services for DiscoverSD.com:
- Website and UI Development
- SEO and Link Building
- Viral Marketing
- Conversion Tracking
- Pay-Per-Click Marketing
The Company
Established in 1996, DiscoverSD.com quickly became a prominent San Diego city guide. However, since early 2000 the portal had been largely ignored by its owners, losing significant market share. In mid-2006 DiscoverSD.com was acquired and the new owners wanted to re-establish it as the leader in the San Diego luxury lifestyle marketplace.
The Goals Are Always Clearly Defined and the Results Follow
DiscoverSD.com had the following goals
- Establish a market reach of 80,000 unique visitors and 500,000 page views per month from organic search traffic within 1 year of launching
- Minimum 15% visitor return rate within 6 months of launching
- 4 or more page views per visitor to indicate stickiness of the site
The Results are in the Numbers
- 3,900% increase in organic search traffic: DiscoverSD.com was launched in Nov 2006 and within 8 months organic search engine traffic rose from 2,000 unique visitors a month to over 80,000 unique visitors a month through strategic link building and SEO.
- 30% return visitor rate was achieved
- Averaging 6.45 page views per visit
- Averaging over 500,000 page views per month
MatrixMt was contracted to:
- Web Development: Re-develop the website’s 10,000+ pages in a scalable manner from the ground up
- SEO: Build the site in an SEO friendly manner to ensure organic search traffic goals were met
- Usability: UI creation to ensure sufficient click thru to advertisers in order to meet revenue goals
- Link Building: Implement Link Building strategy to build visible rankings to drive traffic and assist in advertising sales
- Pay-Per-Click: Implement a Pay Per Click strategy to build added value for advertisers
- Conversion Tracking: Enable DiscoverSD.com to demonstrate measurable results for advertisers through sophisticated call tracking and lead generation solutions.
The MatrixMT Solution
In order to achieve the goals of DiscoverSD.com, MatrixMT performed thorough strategic and competitive analysis across the national city guide landscape. In order to compete in this highly competitive and saturated marketplace DiscoverSD.com had to completely differentiate itself from the competition.
Solutions for Success:
- The site was developed on a Microsoft ASP.NET platform in order to achieve scalability as new features were added
- Thorough keyword research was performed in order to establish the search volume and structure of the site to maximize rankings
- User-behavior and navigation-path testing was performed in order to maximize page views
- “Link bait” and Viral Marketing campaigns were created in order to catapult visibility and increase rankings
- A strategic pay-per-click program was set up to scale up as new advertisers were added
- Conversion Tracking through analytics, call tracking and strategic adserving
